In today’s competitive enrollment environment, market perception is critical for institutions; failure to adopt best practices risks loss events which pose brand-damaging reputational risks. Institutions must "Do The Right Thing" to ensure a positive market message as an institution that cares about their students.

Concussion poses challenges for educators; schools and colleges have deep social, moral, legal, financial and statutory obligations to "Do The Right Thing" for their students. Fueled by the constant media, the public is understandably concerned and the challenges for educators mount... with few tools and no solutions available to them.

New legal risks from inadequate concussion response continue to escalate with numerous claims proceeding in the courts. Risk managers and liability insurance carriers alike have concern which is disrupting liability insurance markets. Beyond civil exposure, concussion statutes in some states now pose personal risks for institutional administrators.

Institutional liability insurance premiums may include significant escalations continued coverage against concussion exposure. Mounting claims and the negative litigation environment from the media's concussion fixation and resulting public alarm has caused some carriers to drop concussion coverage, resulting in availability and pricing destabilization in the liability coverage markets.